Environmental Policy

Gyst, Inc.’s Environmental Policy and Vision Statement

Gyst, Inc. recognizes how vital it is to incorporate environmental stewardship in the conduct of business, including the efficient and sustainable use of natural and economic resources, which incorporates practices such as energy conservation and preservation of biodiversity. Gyst, Inc. is committed to understanding the impact our organization has on the environment and working to continually improve our environmental performance, while encouraging our suppliers and customers to do the same. To this end, we seek to adhere to principles addressing the following areas, and to support these principles through specific initiatives. Our goal as an organization is to address these key aspects of our environmental performance as members of the direct marketing community:

PRINCIPAL AREAS
- List Hygiene and Data Management
- Design
- Paper Procurement and Usage


POSSIBLE INITIATIVES IN SUPPORT OF PRINCIPAL AREAS

I. LIST HYGIENE AND DATA MANAGEMENT

Gyst, Inc. continually endeavors to manage data and lists in an environmentally responsible manner with a focus on reducing the amount of duplicate, unwanted and undeliverable mail [to both consumers and businesses]. To achieve our goals in this area:

A. We Maintain Suppression Lists
We maintain in-house do-not-market lists for prospects and customers who do not wish to receive future solicitations from us (as required by DMA's Commitment to Consumer Choice).

B. We Offer Notice and Choice
We provide existing and prospective customers with notice of an opportunity to modify or eliminate future marketing contacts from our organization in every commercial solicitation (as required by DMA's Commitment to Consumer Choice).
We provide periodic notices and opportunities for prospects to opt in or opt out of receiving future marketing contacts from our organization. We offer customers a choice to receive communications from our organization electronically.

C. We Clean Our Lists Prior to Mailing
We use the Direct Marketing Association (U.S.) Mail Preference Service (MPS) monthly on all applicable consumer prospecting lists. In addition to use of MPS, we maintain clean, deliverable files by using:
ZIP Code correction
Address standardization
USPS National Change of Address (NCOA)

D. We Merge/Purge Our Data
We match outside lists against each other to prevent duplicates.

E. We Test Market Offers
We test a sample of a list before mailing or marketing to the entire list.


II. DESIGN, PRODUCTION AND PRINTING IN OUR MAIL, MARKETING AND COMMUNICATION MATERIALS We strive to design and print our advertisements and other communications in an environmentally responsible manner, and we communicate our environmental expectations to our supplier(s). Wherever feasible, in designing and printing communications, we look at opportunities for source reduction. We also communicate our goals to our suppliers. To this end:


III. PAPER PROCUREMENT AND CLEAN PRODUCTION Gyst, Inc. recognizes that improving forestry practices is an important component of environmental stewardship and sustainability. We strive to procure, use, and recover paper in a manner that helps to ensure the sustainable use of forests and other natural resources. In support of this principle:


IV. USE OF PAPER IN PACKAGING Gyst, Inc. believes that sourcing environmentally preferred papers and other materials is only a beginning. Equally important is efficient use of papers and materials once they are purchased.


V. RECYCLING AND POLLUTION REDUCTION IN OUR WORKPLACE AND COMMUNITY Gyst, Inc.’s policies and initiatives in this area are guided by the Three Rs: "Reduce, Reuse, and Recycle." With this in mind, we seek an efficient and environmentally sensible workplace, as well as to promote environmental stewardship in our community.